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Content Lead

Job Title: Content Lead
Contract Type: Contract
Location: Singapore
Industry:
Salary: Negotiable
Reference: 237473_1627087280
Contact Name: Maricris Fermin
Contact Email: maricris.fermin@peoplebank.asia
Job Published: July 24, 2021 08:41

Job Description

Content Lead

  • 12 months contract role
  • The role will report to the Marketing Lead for Australia and New Zealand, Africa, India, South East Asia, and the Middle East.
  • Join a highly motivated team that works across cultures and values work/life balance and a shared success mindset

The Opportunity

  • Work with relevant marketing and business leads to create, share and maintain a successful content strategy
  • Lead the implementation of content programs that drive top of mind recall and sustain the company's thought leadership position
  • Oversee all ASIAM related content initiatives and ensure that they help create both awareness of and preference for the company in the market place
  • Develop 'sticky' content that drives multi-level conversations that will work in a variety of channels
  • This role will interlock between the business, and integrate with different functions within marketing, media relations and the wider Marketing + Communications network within the company
  • Managing multiple stakeholders will be key, and clear regular leadership communication around content progression and pipeline will be essential
  • Be able to leverage and integrate to a comprehensive content strategy and cross-channel content and editorial plan, informed by global and regional initiatives
  • Set-up and manage a content budget, and curate, create and distribute content in ways, which best support the company's GTM efforts.
  • Team with business leaders to develop and roll out a creative yet strategic multi-level marketing content program
  • Develop thought-provoking content, and position the company in the market through a variety of channels including social, digital marketing, media and events to win market share
  • Drive the conversation by educating and empowering the team with the tools they need to sustain and drive great conversations with clients
  • Be ready to showcase the success of the company's content marketing programs through metrics, and share your leading practices with others

Your Background

  • A Bachelor's degree or equivalent
  • Minimum of 8 years corporate marketing experience designing and implementing strategic marketing programs
  • Knowledge from working in technology or consulting
  • Must have worked on global client-facing, campaign-driven, content-based marketing programs
  • Strong understanding of business content and how to apply to business issues and problems
  • Excellent oral, writing, storytelling/ editorial and creative skills
  • Digitally savvy for social and web page content
  • Excellent organizational skills and ability to juggle multiple priority projects simultaneously
  • Ability to manage and build relationships, negotiate and influence colleagues within matrixed organizations
Interested parties please click "Apply Now" or send your CV directly to Maricris Fermin (EA Reg no: R1110126) at Maricris.Fermin@peoplebank.asia.

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.