Digital Acquisition Manager
- 6 months contract
- Office Location: East
The Client
- MNC Bank
The Opportunity
- Establish the Digital Sales and Marketing Third Parties Governance & Management Structure and address gaps of regionally engaged third parties. Lead initiatives to Regionalize, Centralize and Standardize approach to regional Third Parties such as agencies; Facebook, Google LinkedIn, tagging tools etc.
- Implement and manage a robust process around governance of Sales & Marketing, including but not limited to paid media, advertising and marketing technology, agency documentation, media buying protocol and approval workflow management
- Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
- Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
- Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
- Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
- Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
- Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
- Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
- Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
Your Background
- 5 years' experience in Finance or Digital Marketing, Media and Sales or Performance Marketing
- Digital sales/e-commerce experience is preferred
- Experience leveraging web traffic (Google Analytics, Adobe Site Catalyst, etc.) and personalization/testing platforms (Adobe Target) tools
- Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization
- Demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills
- Experience managing large and complex projects across multiple countries and time zones
- Be comfortable with getting into and working on detailed plans to drive speed of execution while staying focused on quality and sustenance of output
- Exemplary leadership skills to be able to lead, influence and partner with teams across the organization to drive this new strategy and framework
- Strong relationship building skills & experience of working in a matrix organization will be considered an advantage
Interested parties please click "Apply Now" or contact Chevelle (EA Reg no: R1762272) at chevelle.tan@peoplebank.asia
Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248
EA Licence: 08C5248
