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Digital Acquisition Manager

Job Title: Digital Acquisition Manager
Contract Type: Contract
Location: Singapore
Industry:
Salary: Negotiable
Reference: 244209_1646318735
Contact Name: Chevelle Tan
Contact Email: chevelle.tan@peoplebank.asia
Job Published: March 03, 2022 22:45

Job Description

Digital Acquisition Manager

  • 6 months contract
  • Office Location: East

The Client

  • MNC Bank

The Opportunity

  • Establish the Digital Sales and Marketing Third Parties Governance & Management Structure and address gaps of regionally engaged third parties. Lead initiatives to Regionalize, Centralize and Standardize approach to regional Third Parties such as agencies; Facebook, Google LinkedIn, tagging tools etc.
  • Implement and manage a robust process around governance of Sales & Marketing, including but not limited to paid media, advertising and marketing technology, agency documentation, media buying protocol and approval workflow management
  • Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
  • Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
  • Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
  • Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
  • Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
  • Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
  • Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer

Your Background

  • 5 years' experience in Finance or Digital Marketing, Media and Sales or Performance Marketing
  • Digital sales/e-commerce experience is preferred
  • Experience leveraging web traffic (Google Analytics, Adobe Site Catalyst, etc.) and personalization/testing platforms (Adobe Target) tools
  • Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization
  • Demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills
  • Experience managing large and complex projects across multiple countries and time zones
  • Be comfortable with getting into and working on detailed plans to drive speed of execution while staying focused on quality and sustenance of output
  • Exemplary leadership skills to be able to lead, influence and partner with teams across the organization to drive this new strategy and framework
  • Strong relationship building skills & experience of working in a matrix organization will be considered an advantage

Interested parties please click "Apply Now" or contact Chevelle (EA Reg no: R1762272) at chevelle.tan@peoplebank.asia


Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248

EA Licence: 08C5248