Connecting...

Digital Marketing Executive

Job Title: Digital Marketing Executive
Contract Type: Permanent
Location: Singapore, Singapore
Industry:
Salary: Negotiable
Reference: 187682_1535616245
Contact Name: Cecil Mangilin
Contact Email: cecil.mangilin@peoplebank.asia
Job Published: August 30, 2018 16:04

Job Description

Responsibilities:

  • Executing and optimizing of audience segments to meet the digital campaign performance expectation
  • Assist with projects e.g. Management Platform (DMP) & Marketing Tools (eDM & SMS).
  • Manage the Cross-sell and Upsell recommendation engine with the enforcement of proper business rules powered by DMP (Data Management Platform)
  • Understanding internal customer segmentation to find a meaningful equivalent in the digital advertising space.
  • Mapping the campaign attribution from online media to offline sales touchpoints.
  • To drive digital campaign(s) efficiency with reduced overlapping & exclusion of audience segments.



The ideal candidates should have/be:

  • A good university Degree in Computer Science / Business management / Business IT; good to have PMP qualifications/Google Analytics
  • Minimum 3 years experience in the field of Data mining & analysis with Marketing campaigns execution hands-on. Possessing Telecom/Infocomm industry experiences will be an added advantage as well as experience with a Data Management Platform (DMP) (Krux, Adobe Audience Manager, Google Audience Manager, Lotame etc)
  • Programming background in using SQL for data query and JavaScript for web programming is an advantage
  • Basic knowledge in digital marketing is an advantage.
  • Strong analytical skills.
  • A team player with strong project management skill with attention to details
  • Problem-solver, result-driven and highly motivated individual with positive disposition and energy, resilience in the face of negative sentiment
  • Effective communication and people engagement skills
  • Proficient in Microsoft Word, Excel, Power Point & Visio

Interested candidates may send CV to cecil.mangilin@peoplebank.asia or apply online.

Get similar jobs like these by email

By submitting your details you agree to our T&C's