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Manager, Performance Marketing (Immediate Hiring)

Job Title: Manager, Performance Marketing (Immediate Hiring)
Contract Type: Contract
Location: Singapore, Singapore
Industry:
Salary: Performance Bonuses
Reference: 187685_1535960298
Contact Name: George Guo
Contact Email: George.guo@peoplebank.asia
Job Published: September 03, 2018 15:38

Job Description


Responsibilities

  • To use digital marketing to drive acquisition and usage of postpaid mobile services (Mobile plans/Mobile VAS & Apps)
  • To be able to analyse the current digital campaign statistics across social, digital and SEM to achieve higher click-throughs and conversions.
  • Analyze conversion funnel and work with online sales team to optimize performance and ensure conversion targets are met.
  • Analyze and monitor inbound site traffic; identify trends and opportunities to grow traffic and revenue opportunities
  • To keep abreast of digital marketing tracking trends and implement tools to track the effectiveness of our digital marketing campaigns.
  • To develop through-the-line communication that is data-driven and segment-focused with accountability on the effectiveness and efficiency of the communications
  • Work closely with media agency to deliver against the targeted media splits
  • To develop effective segment marketing and communication strategies by working with multiple cross-functional stakeholders to understand the product/ service and recommend a suitable Go-To-Market communications plan.
  • To work closely with internal stakeholders to ensure optimal customer experience for products as well as the digital touchpoints.
  • To work closely with Brand, Product Marketing, Social Media and Sales teams to ensure that campaigns are in synergy with the wider marcomms plan
  • To manage allocated marketing budgets for various campaigns and activities.



The ideal candidate should have/be:

  • At least a Degree in Marketing and Communication with 2-4 years' experience, in fast-paced marketing environment, either in marketing agency or corporate environment, and ideally with experience in consumer business.
  • Intermediate knowledge in performance marketing and with past digital media experience to lead the conversation with digital media agencies, to drive higher awareness and conversions for the products.
  • Strong marketing, analytical and promotion skills
  • Good presentation and good interpersonal skills
  • 360 marketing competencies
  • Problem-solver, result-driven and highly motivated individual with positive disposition and energy, resilience in the face of negative sentiment
  • Effectively bilingual and written communication skills in English and Chinese.
  • A team player with strong project management skill with attention to details

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