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Marketing Automation Specialist

Job Title: Marketing Automation Specialist
Contract Type: Contract
Location: Singapore
Industry:
Salary: Negotiable
Reference: 249460
Contact Name: Hannah Ariffin
Contact Email: hannah.ariffin@peoplebank.asia
Job Published: August 23, 2022 17:57

Job Description

Central Singapore

12 months

Our Client

Tech Giant, Social Media Platform

The Opportunity

  • Launch email and nurture campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.
  • Set up webinar programs in Marketo, including email invitations, reminders, landing pages and forms.
  • Launch and optimize multi-channel marketing campaigns, including digital channels such as webinars, lead generation forms, landing pages, web, and events.
  • Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability
  • Provide campaign-level reporting on email, webinar, and marketing automation programs and provide recommendations to optimize performance.
  • Consult with marketing stakeholders on marketing automation and email marketing best practices to drive engagement growth.
  • List segmentation based on demographics, account information and interactions
  • Recommend and implement testing plans (A/B) to understand drivers of response and value.
  • Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns

Your Background

  • Expert hands-on proficiency with Marketo (preferred) or other marketing automation technology.
  • Marketo Certified Expert a plus.
  • Experience with webinar programs
  • Knowledge of HTML/CSS for email template troubleshooting
  • Excellent grasp of best practices for email marketing (CAN-SPAM, GDPR, CASL, preference management, subject line testing, deliverability, image optimization, etc..)
  • Knowledge of list segmentation, dynamic content, and email measurement
  • Knowledge of CRM, preferably Salesforce
  • Experience with editing tools such as Photoshop for image resizing and Dreamweaver for HTML troubleshooting
  • Strong business acumen and quantitative analytical skills. SQL skills a plus
  • Fast Learner - Can achieve power-user status on multiple tools quickly
  • 3+ years of experience with a track record of increasing responsibility

Interested parties please click "Apply Now" or send your CV directly to Hannah Ariffin (EA Reg no: R1984070) at hannah.ariffin@peoplebank.asia.

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.

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