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Marketing Automation Specialist

Job Title: Marketing Automation Specialist
Contract Type: Contract
Location: Singapore
Industry:
Salary: Negotiable
Reference: 243808_1645517725
Contact Name: Hannah Ariffin
Contact Email: hannah.ariffin@peoplebank.asia
Job Published: February 22, 2022 16:15

Job Description

12 months contract

Central Singapore

Our Client

Tech Giant, Social Media

The Opportunity

  • Develop and implement marketing automation strategies in the areas of customer journeys, contact management, segmentation, measurement and other foundational areas of a marketing automation strategy
  • Be the expert in our customers, strategies, and familiarity with both inbound and outbound digital marketing channels (email, webinars, social, advertising, web, events) to deliver breakthrough marketing automation programs
  • Work cross-functionally with stakeholders, internal partners, marketing automation specialists, and external agencies to launch email and marketing automation campaigns end-to-end.
  • Consult with marketing teams on best practices and recommendations for content, audience segmentation, behavioral triggers, lead scoring, reporting, and marketing systems and tools to launch a successful marketing automation program
  • Deliver on reporting and measurement initiatives through qualitative and quantitative analysis
  • Expanding automation platform data connections, api integrations, and custom objects and activities.

Your Background

  • Marketo Certified Expert highly advantageous
  • 4+ years experience with marketing automation and/or marketing operations
  • Proven track record of having successfully built and executed marketing automation strategies, designed nurture programs, and served as the resident expert to consult with stakeholders on marketing automation programs
  • Strong hands-on experience in Marketo, Salesforce, and demand generation industry software and tools
  • Excellent communicator with strong project management experience leading and managing multiple projects at the same time
  • Experience collaborating with global marketing teams for localization and translation of programs

Interested parties please click "Apply Now" or send your CV directly to Hannah Ariffin (EA Reg no: R1984070) at hannah.ariffin@peoplebank.asia.

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.