Marketing Specialist
- 6 months contract
- Office Location: East
The Client
- MNC Bank
The Opportunity
- Support content marketing, working with external agency to project manage the development of the Company's bankwide content hub on drupal with the purpose of generating leads, deepening engagement and building our own customer database for remarketing and retargeting
- In preparation of a cookie-less world, work with agency for pixel creation, implementation and ensure the integration of third-party solutions like Facebook API into Adobe suite
- Oversee the Company's Singapore Business manager account and custom audience list.
- Review media plans and work with agency and the campaign managers to ensure we are optimizing our customer targeting, audience segmentation and returns on media investment
- Work with hiring manager to develop a holistic social media content strategy and calendar
- Support the project management of the Company's online pages migration into drupal and SEO implementation to ensure all pages are tagged, tracked and journeys are seamless across all devices
Your Background
- Diploma/Degree in Marketing or 3 to 5 years of relevant experience
- Working with MarTech, AdTech tools, including tagging and setting up custom audience lists
- Paid, Organic social, SEO digital and content marketing
- Familiar with Drupal, Adobe Suite of product, Sprinklr, Facebook Ad Manager
- Good communications skills (verbal and written)
- Project management experience will be an added advantage
- Stakeholder management experience will be an added advantage
- Lead generation and demand generation experience will be an added advantage
- Adobe Certified will be an added advantage
Interested parties please click "Apply Now" or contact Chevelle (EA Reg no: R1762272) at chevelle.tan@peoplebank.asia
Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248
EA Licence: 08C5248
