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Marketing Specialist

Job Title: Marketing Specialist
Contract Type: Contract
Location: Singapore
Industry:
Salary: Negotiable
Reference: 244961
Contact Name: Chevelle Tan
Contact Email: chevelle.tan@peoplebank.asia
Job Published: March 28, 2022 12:05

Job Description

Marketing Specialist

  • 6 months contract
  • Office Location: East

The Client

  • MNC Bank

The Opportunity

  • Support content marketing, working with external agency to project manage the development of the Company's bankwide content hub on drupal with the purpose of generating leads, deepening engagement and building our own customer database for remarketing and retargeting
  • In preparation of a cookie-less world, work with agency for pixel creation, implementation and ensure the integration of third-party solutions like Facebook API into Adobe suite
  • Oversee the Company's Singapore Business manager account and custom audience list.
  • Review media plans and work with agency and the campaign managers to ensure we are optimizing our customer targeting, audience segmentation and returns on media investment
  • Work with hiring manager to develop a holistic social media content strategy and calendar
  • Support the project management of the Company's online pages migration into drupal and SEO implementation to ensure all pages are tagged, tracked and journeys are seamless across all devices

Your Background

  • Diploma/Degree in Marketing or 3 to 5 years of relevant experience
  • Working with MarTech, AdTech tools, including tagging and setting up custom audience lists
  • Paid, Organic social, SEO digital and content marketing
  • Familiar with Drupal, Adobe Suite of product, Sprinklr, Facebook Ad Manager
  • Good communications skills (verbal and written)
  • Project management experience will be an added advantage
  • Stakeholder management experience will be an added advantage
  • Lead generation and demand generation experience will be an added advantage
  • Adobe Certified will be an added advantage

Interested parties please click "Apply Now" or contact Chevelle (EA Reg no: R1762272) at chevelle.tan@peoplebank.asia


Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248

EA Licence: 08C5248

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