Our Client is a well-known leading technology MNC, specializing in technical products and services. Their culture is dynamic and fast-paced.
The Chosen individual will have the following responsibilities:
Job responsibilities
- Keep up-to-date on company APAC business and marketing priorities and global developments in measurement (Privacy-Centric Measurement (PCM), Value Centric Measurement (VCM), Data Driven Attribution (DDA), Customer Match)
- Partner with local marketing teams on our marketing programmes activating the measurement narrative e.g. local Think events as well as APAC events e.g. Digital Guru, GML
- Lead on the delivery, execution and launch - including sales activation - of an APAC-first Value Centric Measurement VCM and Value Centric Bidding (VCB) Research in partnership with Go To Market (GTM), Market Insights and local Marketing teams (e.g. ANZ, CN, JP).
- Launch the results of the Forrester research on conversion modeling .
- Activate the research via thought leadership e.g. Think with 'Company' APAC article.
- Work closely with Industry Relations to secure speaking slots / editorial pieces at relevant trade body events, meetings, publications.
Job Requirement
- B to B marketing experience
- Strong communication skills
- Strong stakeholders management skills
Interested parties please click "Apply Now" or contact Loh Kai Weng (Kelvin) (EA Reg no: R21103176) at kelvin.loh@peoplebank.asia for more information.
Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.
EA Licence: 08C5248
