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Product Marketing Manager

Job Title: Product Marketing Manager
Contract Type: Contract
Location: Singapore
Industry:
Salary: Negotiable
Reference: 244572
Contact Name: Kelvin Loh
Contact Email: Kelvin.Loh@peoplebank.asia
Job Published: March 15, 2022 17:26

Job Description


Our Client is a well-known leading technology MNC, specializing in technical products and services. Their culture is dynamic and fast-paced.
The Chosen individual will have the following responsibilities:

Job responsibilities

  • Keep up-to-date on company APAC business and marketing priorities and global developments in measurement (Privacy-Centric Measurement (PCM), Value Centric Measurement (VCM), Data Driven Attribution (DDA), Customer Match)
  • Partner with local marketing teams on our marketing programmes activating the measurement narrative e.g. local Think events as well as APAC events e.g. Digital Guru, GML
  • Lead on the delivery, execution and launch - including sales activation - of an APAC-first Value Centric Measurement VCM and Value Centric Bidding (VCB) Research in partnership with Go To Market (GTM), Market Insights and local Marketing teams (e.g. ANZ, CN, JP).
  • Launch the results of the Forrester research on conversion modeling .
  • Activate the research via thought leadership e.g. Think with 'Company' APAC article.
  • Work closely with Industry Relations to secure speaking slots / editorial pieces at relevant trade body events, meetings, publications.


Job Requirement

  • B to B marketing experience
  • Strong communication skills
  • Strong stakeholders management skills

    Interested parties please click "Apply Now" or contact Loh Kai Weng (Kelvin) (EA Reg no: R21103176) at kelvin.loh@peoplebank.asia for more information.

    Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.

EA Licence: 08C5248