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Regional Digital Marketing Specialist

Job Title: Regional Digital Marketing Specialist
Contract Type: Contract
Location: Singapore
Industry:
Salary: Negotiable
Reference: 242925_1643106788
Contact Name: Chevelle Tan
Contact Email: chevelle.tan@peoplebank.com.au
Job Published: January 25, 2022 18:33

Job Description

Regional Digital Marketing Specialist

  • 12 months contract
  • Working Location: CBD

The Client

  • MNC Bank

The Opportunity

This role will be responsible for supporting the overall Organic and Owned channels strategy for Acquisition and leading the coordination, implementation, as well as measurement.

  • Lead the Acquisition effectiveness of Organic and Owned Channels i.e. Email, SMS, Website, SEO etc
  • Review current state of customer experience and Acquisition effectiveness
  • Provide input on strategic recommendations to transform and optimize necessary channels and integration points to address gaps revealed by current state
  • Implementation through collaboration with relevant cross-functional teams including but not limited to: regional digital capabilities team, regional Acquisition teams across various Lines of Businesses, regional Data & Analytics team, Market Acquisition teams etc
  • Lead development of communication strategy, positioning and best-in-class creative
  • Collaborate with Capabilities team on SEO opportunities to drive relevant and high-quality organic traffic
  • Create an integrated communications experience through methodologies such as retargeting etc
  • Create customized and personalized communications and experiences through practical segmentation
  • Build automated journeys where possible
  • Oversee tracking and measurement with a clear analytical framework to determine success and next steps

Your Background

  • Degree in Marketing or demonstrated skill/experience
  • Track record of delivering meaningful marketing programs that drive business success with a focus on an integrated customer journey backed by data and quantitative testing.
  • Strong analytical skills across email, web, mobile, and SEO
  • Marketing Automation through Email, SMS etc supported by lead scoring and lead nurture frameworks
  • Experience in Website UX/UI, Conversion Rate Optimization, Onsite SEO
  • Understanding of Data Management Platforms and Customer Data Platforms
  • Credibility working in teams, partnering and negotiating with cross functional team to successfully deliver client needs.
  • Consistently demonstrates clear and concise written and verbal communication skills.
  • Demonstrated sense of independence, accountability and decisiveness.
  • Ability to successfully interact with various levels within the organization, including Senior Management.

Interested parties please click "Apply Now" or contact Chevelle (EA Reg no: R1762272) at chevelle.tan@peoplebank.asia

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248

EA Licence: 08C5248