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Senior Marketing Analyst (Digital Acquisition)

Job Title: Senior Marketing Analyst (Digital Acquisition)
Contract Type: Contract
Location: Singapore
Industry:
Salary: Negotiable
Reference: 240135_1634181201
Contact Name: Chevelle Tan
Contact Email: chevelle.tan@peoplebank.com.au
Job Published: October 14, 2021 11:13

Job Description

Senior Digital Acquisition

  • 8 months contract
  • Working Location: East

The Client

  • MNC Bank

The Opportunity
Our client is looking for a Senior Marketing Analyst (Digital Acqusition) to drive digital Cards sales acceleration across up to 15 APAC and EMEA markets. Aside from daily focus on driving Cards sales numbers, the individual should be capable of running end-to-end strategic projects with focus on 1) UI/UX optimization 2) Sales Process optimization and also support the team in business reporting/ selling the digital acquisition story.

  • Drive daily digital Cards sales via digital media, affiliates, partnerships, owned channels
  • Work with stakeholders across each stage of the funnel, to drive leads to conversions
  • Ideate and lead strategic projects from concept to roll out
  • Detail oriented, able to deliver results within short time frames
  • Experience with end to end project execution, from ideation to go-to-market strategy, to roll out plan
  • UI/UX optimization for websites, lead forms, partner placements
  • Work with cross functional teams to drive digital transformation; implementation of new initiatives and processes
  • Support the team in weekly, monthly, quarterly business reviews with C-suite stakeholders, in selling the digital acquisition story

Your Background

  • Depth of knowledge around digital acquisition across digital media, affiliates, partnerships, owned channels
  • Understanding of full funnel optimization from Leads to Conversions, experience working with stakeholders at each stage of the funnel
  • Cross function facilitator, with experience managing projects and working with multiple stakeholders across global cultures and time zones
  • Able to turnaround strategic projects within short time frames
  • Experience with end to end project execution, from ideation to go-to-market strategy, to roll out plan
  • UI/UX optimization for websites, lead forms, partner placements
  • Familiar with paid agencies/partners/affiliates management
  • Solid business reporting and presentation skills (Excel, Powerpoint)
  • Adobe Analytics, Tableau, Biddable media, DMP (good to have)
  • Familiar with utilizing 3rd party data sources (good to have)
  • Strong analytical, critical thinking skills

Interested parties please click "Apply Now" or contact Chevelle (EA Reg no: R1762272) at chevelle.tan@peoplebank.asia

EA Licence: 08C5248