Digital & Sales Marketing Specialist

Location: Singapore
Job Type: Contract
Posted: over 1 year ago
Contact: Chevelle Tan
Reference: 245360

Digital Sales Marketing Specialist

  • 6 months contract
  • Office Location: East

The Client

  • MNC Bank

The Opportunity

  • Work closely with Cards Brand Lead to execute, plan and implement best-in-class practices across paid and owned channels to deliver against cards preference target and grow New-to-card (NTC) volume. This will include working closely with Product stakeholders to meet the NTCs target.
  • Project managing communications campaigns, including timeline and budget management, creative production, stakeholder management and agency engagement
  • Work with creative and media agencies to ensure creative assets are delivered for campaign launch
  • Support the execution of a communication framework relevant and impactful to the cards' customers.
  • Understand and maximise full funnel marketing performance leveraging on data-first approach. Able to interpret data to deliver actionable insights.
  • Manage and develop brief for content publishers and social influencers as part of the campaign deliverables.
  • Work closely with Digital Acquisition team, Analytics team and Media agency for campaign MIS analysis and optimisation.
  • Responsible for on-going campaign budget management including raising of Purchase Orders and reconciliation of accruals on a monthly basis.
  • Ensure stakeholders approvals are filed timely and adhere to internal processes to ensure compliance for quarterly marketing audit.

Your Background

  • At least 2-3 years in digital marketing/ media agency/ ecommerce experience that includes data-driven analysis of campaign performance
  • Strong project management skills: ability to collaborate with cross-functional partners in prioritising high impact activities and move forward under tight timelines
  • Digital Marketing experience or knowledge
  • Effective Presentation/Storytelling Skills using data to showcase approach and results
  • Strong communication abilities and influencing skills
  • Proficiency in Excel
  • Knowledge in basic MarTech and AdTech capabilities is a plus
  • Familiarity with credit card products is a plus.
  • Experience in using Web Analytics, SEM, FB Ads and other channels will be a plus.

Interested parties please click "Apply Now" or contact Chevelle (EA Reg no: R1762272) at

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248

EA Licence: 08C5248