Marketing Science Partner
- 12 months contract role
Our Client
- A well known social media company
The Opportunity
- Play a major, strategic role in working closely with a selection of the company's largest advertising agency and consulting firm partners in APAC, in order to develop best practices in marketing science to understand the relative impact of different marketing strategies on & off the company
- Establish and nurture senior-level agency relationships through data, analytics and measurement expertise
- Educate and influence advertising agencies to build and adopt better measurement practices to optimize the use of the social media platform for their clients
- Drive adoption of data, analytics and measurement of methodologies, products and approaches amongst agencies in support of their learning agendas
- Design tests to showcase the power of good measurement using first-party or third party or a combination of tools and solutions
- Support agencies in developing advanced capabilities in identifying and operationalizing appropriate signals and platforms for measurement, targeting and optimization
- Communicate complex research methodology and results to internal and external stakeholders including senior (up to C-suite level) agency stakeholders as necessary
- Provide feedback to and collaborate with internal agency sales, product and partnership teams to identify opportunities for new and existing measurement solutions
- Consult agencies on data, analytics and measurement (e.g. business hypothesis to test, measurement design & feasibility or insights interpretation)
- Represent the company at agency and industry events as it pertains to measurement and/or marketing science solutions
- Operate internal & external education & training workshops to raise awareness & advocacy of measurement solutions & analytical best practices
Your Background
- Has 7+ years of relevant experience, media/marketing measurement, research or analytics experience and general love of data and numbers
- Bachelor's degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering or similar
- Experience in analyzing and manipulating data sets to understand patterns and provide insights
- Solid understanding of online and offline advertising and familiarity with Brand and Direct Response advertising and marketing frameworks, including ad effectiveness measurement techniques
- Hands-on experience in developing and deploying MMM, interpretation and contextualization of results, and sharing of results with clients
- Familiar with field experiments, experimental design, survey sampling, and/or panel data
- Experience in developing framing measurement strategies and communicating to audiences while keeping the big picture in mind
- Client-facing experience (both internal and external), including ability to drive meetings or change through adoption of new products, research methods and modeling techniques
- Excellent communication and client-interaction skills, ability to communicate technical content to general audience is critical
- Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
- Experience working with structured and unstructured data-sets, statistical software such as R, SPSS and SAS
- Experienced in creating and running queries with SQL and/or Python
Preferred Qualifications:
- Advanced degree in a quantitative field or an MBA
- Experience and good understanding of digital advertising eco-system stack such as tagging, 1P data collection, integration and usage, CDPs and cloud environments such as AWS and GCP
- Experience in working in or with advertising effectiveness measurement companies
Interested parties please click "Apply Now" or contact George Guo (EA Reg no: R1326675) at +65 6429 1259 for more information.
Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.
