Product Marketing Manager - Mid-Market

Product Marketing Manager - Mid-Market

• 9 months contract role

Our Client

• Tech Giant, Social Media Platform

The Opportunity

This role is responsible for driving Ad Revenue and Adoption across Medium Sized-Advertisers in APAC with focus on (1) Australia/New Zealand and (2) Korea/Hong Kong/Taiwan. This person will partner closely with Sales Teams and cross-functional teams to represent the advertiser perspective and drive product strategy, product innovation and the execution of go-to-market plans. The ideal candidate will have a multi-disciplinary background-including business strategy, product marketing and analytical skills.

Job Responsibilities:

• Play a primary role in rolling out holistic Ad Product strategy for Mid-Market Sales in (1) Australia/New Zealand and (2) Korea/Hong Kong/Taiwan
• Create semi-annual plans to drive Ad Revenue growth for Mid-Market Sales in (1) Australia/New Zealand and (2) Korea/Hong Kong/Taiwan
• Develop and Execute go-to-market strategies and communications for focus solutions
• Partner with Sales Teams to unearth market intelligence that informs the product roadmap
• Partner with Sales Teams to develop product solutions that educate and inspire internal and external partners
• Working collaboratively with the Regional product marketing team and activating through market Cross Functional Teams is required for all of the above activities.

Your Background

• 6-8 years of product marketing, business strategy, or product management experience
• Regional experience setting strategic direction and executing go-to-market plans
• Strong experience in partnering and influencing a cross-functional team
• Strong understanding of the advertising industry and value propositions
• Problem solving skills
• Exceptional communication and presentation skills
• BA/BS degree