Marketing Planning Manager

Location: Singapore
Job Type: Contract
Posted: 24 days ago
Contact: Maricris Fermin
Discipline:
Reference: 239551_1632476417

Marketing Planning Manager

  • 12 months contract role

Our Client

  • Well renowned social media company

The Opportunity
We are seeking a highly quantitative, detail-oriented, driven and analytical individual to drive forward fully integrated marketing planning for APAC. This is a key opportunity to be part of a team that plays an integral role in shaping strategy for Business Marketing. This person will work closely across a variety of cross functional teams, including Regional Marketing teams, Local Marketing teams, Business Planning & Operations, Finance, and various centers of excellence. This role requires a unique blend of deep analytical skills and a strategic mindset to drive forward the annual planning process for APAC Global Business Marketing (GBM). The ideal candidate will be passionate about Marketing, be intellectually curious and a fast learner, be able to work independently and be comfortable with ambiguity, whilst keeping focused on high impact projects.

Responsibilities:

  • Drive APAC GBM 2022 Strategic Planning process
  • Work closely with Interim Head of Marketing Excellence, and the Director of Marketing and other marketing teams to define priorities and gain alignment for 2021 programmes
  • Partner with Finance and Business Planning & Operations on the budgeting process
  • Create and socialize monthly updates on marketing activity, KPI performance, and go forward plans - act as the primary point of contact with various reporting and Analytics teams
  • Drive medium and long-term APAC marketing programmes across various functional areas, looking across various marketing focus areas to identify channel effectiveness opportunities, spend allocation and customer analysis to get to a cohesive learning agenda
  • Collaborate closely with Insights, Digital and Analytics teams to drive cohesive marketing outcomes - especially evolving capabilities in analyzing trends in real time and/or mechanisms in order to push insights to leadership in a timely fashion
  • Act as an internal consultant to the other marketing leaders in the department

Your Background

  • Bachelor's degree in Business, Marketing, or related field
  • 10+ years of work experience in Brand Marketing, Marketing Excellence, Marketing Planning, Business Planning, Sales Finance, Sales Analytics, Sales Operations, and/or Strategy consulting
  • Experience working in marketing in a highly matrixed organization - with proven ability to collaborate with, and influence, business partners
  • Proficient in Excel, and ideally SQL - experience extracting data from large/complex databases, as well as creating data visualizations
  • Intellectual curiosity, rigorous analytical experience and a strong familiarity with the digital environment - demonstrated problem solving experience with experience providing business insights and recommendations from data sets
  • Ability to translate qualitative and quantitative data in to business strategy - with proven ability to analyze data and develop actionable insights
  • Strategic thinker, with a demonstrable understanding of marketing & sales mechanics - with proven ability to develop compelling strategic narratives and present technical content succinctly
  • Self-motivated, high capacity individual who can function and flourish in a demanding, performance-driven environment
  • Strong communicator - effective articulation of complex business issues across a diverse audience base
  • Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
Interested parties please click "Apply Now" or send your CV directly to Maricris Fermin (EA Reg no: R1110126) at Maricris.Fermin@peoplebank.asia.

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.