Project Manager (Marketing Branding)

Location: Singapore
Job Type: Contract
Posted: about 1 year ago
Contact: Chevelle Tan
Reference: 255730

Project Manager (Marketing Branding)

  • Contract until 30th Nov 23
  • Office Location: Downtown

The Client

  • MNC Bank

The Opportunity

Marketing and project management support for Trademark Governance workstream.

Ensure smooth migration for 2 remaining divestiture markets (TW and ID)

  • Provide guidance and direction for brand and TM governance-related questions
  • Review and approve client communications related to divestiture
  • Provide training based on Migration playbook already shared with TW and ID
  • Act as key point of contact to facilitate discussions between divestiture markets, the Company's Global stakeholders (Brand, TM Legal), and external TM counsel (Linklaters)
  • Represent the Company's brand and trademark voice in discussions with cross-functional stakeholders eg Operations, Technology, Legal, Compliance, Business
  • Leverage wealth of learning and experience from previous markets' divestitures.

Ad-hoc follow-ups from post LD1 matters

  • Brand/TM queries/breaches by buyer (consultative role, Regional PMO team to lead on post LD1 matters)
  • Social media and the Company's consumer bank website sunset/migration (consultative role, Regional and Global GPA to lead)

Announcements from wind-down markets eg mortgage portfolio sales CN (client comms review and approval)

Your Backgound

  • Project management - agile and quick turnaround with answers for often ambiguous and challenging problem statements with no previously known answer available
  • Communication and reporting - crisp presentation decks synthesizing complex and multi-faceted conversations and points of view, ability to convey complex concepts with clarity and brevity both written and verbally, ability to persuade and convince stakeholders while keeping a balanced view for a win-win solution
  • Marketing and Branding principles - understanding the role and impact of appropriate brand and trademark use in marketing communication on consumer's perceptions and opinions
  • Experience in large-scale complex, corporate, multi-market divestiture with mix of Close and Convert and Transitional Services Agreement models
  • Experience with financial services (consumer banking)

Interested parties please click "Apply Now" or contact Chevelle (EA Reg no: R1762272) at

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248

EA Licence: 08C5248