Project Manager (Marketing Branding)
- Contract until 30th Nov 23
- Office Location: Downtown
The Client
- MNC Bank
The Opportunity
Marketing and project management support for Trademark Governance workstream.
Ensure smooth migration for 2 remaining divestiture markets (TW and ID)
- Provide guidance and direction for brand and TM governance-related questions
- Review and approve client communications related to divestiture
- Provide training based on Migration playbook already shared with TW and ID
- Act as key point of contact to facilitate discussions between divestiture markets, the Company's Global stakeholders (Brand, TM Legal), and external TM counsel (Linklaters)
- Represent the Company's brand and trademark voice in discussions with cross-functional stakeholders eg Operations, Technology, Legal, Compliance, Business
- Leverage wealth of learning and experience from previous markets' divestitures.
Ad-hoc follow-ups from post LD1 matters
- Brand/TM queries/breaches by buyer (consultative role, Regional PMO team to lead on post LD1 matters)
- Social media and the Company's consumer bank website sunset/migration (consultative role, Regional and Global GPA to lead)
Announcements from wind-down markets eg mortgage portfolio sales CN (client comms review and approval)
Your Backgound
- Project management - agile and quick turnaround with answers for often ambiguous and challenging problem statements with no previously known answer available
- Communication and reporting - crisp presentation decks synthesizing complex and multi-faceted conversations and points of view, ability to convey complex concepts with clarity and brevity both written and verbally, ability to persuade and convince stakeholders while keeping a balanced view for a win-win solution
- Marketing and Branding principles - understanding the role and impact of appropriate brand and trademark use in marketing communication on consumer's perceptions and opinions
- Experience in large-scale complex, corporate, multi-market divestiture with mix of Close and Convert and Transitional Services Agreement models
- Experience with financial services (consumer banking)
Interested parties please click "Apply Now" or contact Chevelle (EA Reg no: R1762272) at chevelle.tan@peoplebank.asia
Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248
EA Licence: 08C5248
