Strategic Planning Manager
12 Month Contract
Central Singapore
Our Client
Well known social media company
The Opportunity
- Development and execution of all APAC consumer-facing campaigns. Ensuring that campaigns align with the global strategy, business objectives, incorporate industry innovation, measurement and leverage appropriate channels across both digital and traditional.
- Work with Decision and Insights to develop audience definition and insights, campaign learning agenda and measurement plan.
- Post campaign to evaluate the performance and to share learnings to further our understanding of the true incremental impact of our investments
- Collaborating with our media agency to develop the strategy, plan and oversee the execution
- Aligning with the central Media Centre of Excellence team to create and implement best practices, media investment plans, channel strategies and joint business partnerships with strategically important partners (publishers, broadcasters etc)
- Build strong relationships and ensure alignment across the global Media Team, including but not limited to: the International Media Lead other Regional Media Managers and Leads
- Build strong cross-functional relationships across the International and central marketing teams, Decision Science, Insights, Creative and relevant sales teams
Your Background
- 8+ years of experience in planning and executing integrated media campaigns, either within an agency or within a client organization
- Experience working in data-driven environments & navigating cross-functional teams and dynamics
- Knowledge of current trends and innovation in media, tracking, analytics and research
- Experiencing leading multiple full-funnel media strategies from inception to launch
- Knowledge of testing scenarios/methodology and the benefits and drawbacks of testing
Interested parties please click "Apply Now" or send your CV directly to Hannah Ariffin (EA Reg no: R1984070) at hannah.ariffin@peoplebank.asia.
Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.
